If you are going to fail, you might as well fail at a difficult task. Failure causes others to downgrade their expectations of you in the future. The seriousness of this problem depends on what you attempt.
Avinash Dixit, economics professor at Princeton, and Barry Nalebuff, economics and management professor at the Yale School of Organization and Management
"I feared regret more than I feared failure."
Taryn Rose, CEO, Taryn Rose International (an orthopedic surgeon who left it all to become a shoe designer)
