A couple of fellow "myspacers" and myself decided to check out the Apple Store on 3rd Street Promenade in Santa Monica. I'm surprised there was about 30-40 people camping out! I have witnessed this kind of consumer behavior for the iPod Nano, the release of Mac OS 10.3 (Panther) and 10.4 (Tiger) in the Bay Area. These are So. Cal. people camped out for this device! Absolutely amazing.