What is

This is an excellent article on "The MySpace problem," it even goes far enough to quote Jobs on the design of the iPod (quoted below).

Most people make the mistake of thinking design is what it looks like... People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works. Steve Jobs